Purpose:
Tagging in Sprout Social helps you stay organized, track campaigns, and measure performance. By categorizing content and engagement, you can streamline your social strategy and ensure your posts reach the right audience.
Policy:
When scheduling a social media post, a content tag is required. Posts shared organically are automatically tagged in Sprout. The [Property Name] Weekly Social Media Report includes a breakdown of engagement metrics based on content tags, helping you measure what’s working and where to refine your strategy.
Procedure:
Follow these steps to add and manage tags effectively:
- Understand Your Horizon Tags
- Use the table below to familiarize yourself with the available tags and their applications:
A single post can have multiple tags, but note that Rentable tags are the only manual tags.Content Tag
Content
Above and Beyond
Above and beyond, random acts of kindness, random acts of suiteness
Amenities
Community amenities
Apartment Amenities
Apartment amenities
December Holidays
December holidays and events
Giveaways
Social media giveaways and contests
Halloween
Halloween content
Healthy With Horizon
Healthy With Horizon initiatives like health and wellness tips, fitness events, mental health awareness
Horizon Cares
Horizon Cares initiatives like community outreach, and volunteer events
Horizon Spirit Week
Horizon Spirit Week content
Independence Day
Fourth of July events, specials, and local community content
Leasing
Immediate move-ins, leasing specials, and availability updates
Local Community
Partnerships with local businesses, events, and attractions.
Maintenance
Maintenance updates, tips, meet the team
Maintenance Appreciation Week
Maintenance Appreciation Week content
National Days
Content celebrating a national day (i.e. National Pretzel Day)
New Years
New Years content
Notices & Updates
Important resident updates, reminders, and announcements including office hours, amenity closures, parking updates.
Pet
Pet-friendly amenities, pet features, and pet updates.
Pledge of Excellence
Awards and accolades, any mentions of Pledge points
Prelease
Preleasing specials, updates, and incentives
Rentable
Content created using Rentable's Social AI product (*manual tag)
Resident
Resident of the Month, resident features, graduate shoutouts, etc.
Resident Appreciation Week (RAW)
Resident Appreciation Week content
Resident Event
Resident events and activities
School Spirit
Support for local schools, college-themed events, and promotions
St. Patricks Day
St. Patrick's Day content including specials and events
Teammate
Horizon teammate highlights, introductions, and achievements.
Thanksgiving
Thanksgiving content
Turkey Trot
Turkey Trot event promotion.
Valentine's Day
Valentines Day content
Vendor
Content about vendors, partnerships, and service providers
- Use the table below to familiarize yourself with the available tags and their applications:
- Add Tags to Your Post
- When creating a post, click on the “Add Label” option.
- Select the applicable tag(s) from the list.
Resume scheduling your post as usual.
- When creating a post, click on the “Add Label” option.
- Review Tag Performance
- To better understand how your tagged content is performing, navigate to the Tag Performance Report in Sprout Social. This report provides insights into the effectiveness of your tags, helping you refine your strategy and optimize content creation.
- To better understand how your tagged content is performing, navigate to the Tag Performance Report in Sprout Social. This report provides insights into the effectiveness of your tags, helping you refine your strategy and optimize content creation.
For additional information or support, please reach out to:
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