Purpose (Why we do this):
HRA uses different marketing messages depending on the season, local market, and desired sales goal.
Policy (What you're supposed to do):
Change attracts attention. Switch up your marketing messages!
Procedure (HRA way!):
GENERAL
- Time is running out
- Time to renew
- Lock in your lowest rate today
- Moving is a pain. Why not stay?
- Extend your stay. Renew today.
- Renew today, relax tomorrow
- Don’t delay, renew today
- Picture yourself here for another year
- Relax & renew
- Relax & refresh
- Last chance
- Your adventure continues in [year]
- Live it up!
- Food Puns - pop on in, donut forget, etc
- Home is where... [the wifi connects automatically, etc.]
HOLIDAYS
- Valentine’s Day
- Don’t break our hearts
- We would love to have you stay
- New Years
- Next Year is on the Horizon
- Happy re-new year
- New year, new you
SPORTS
- Keep your home field advantage
POP CULTURE
- Netflix – renew & chill
- Ampersand – Relax&Refresh&Renew&Save
- iPhone – iRenewed. Have you?
DIGITAL DISTRIBUTION
- Countdown timer – [X] hours left to renew your lease
- Countdown series – Only [X] days left to renew your lease
- Your personalized renewal offer
- $[X] for the first [X] people to renew
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