Deadline Day Checklist

Purpose (Why we do this):

Deadlines are an effective way to create urgency with your leads.

Policy (What you're supposed to do):

Every special offer should be created with a set deadline in mind. 

Procedure (HRA Way!):

To create effective urgency with your special, use the following checklist:

• Set a goal with the team
• Generate Renewal Offers (if renewal special)
• Instagram – Post & Story
• Google My Business Post
• Office POP
• Message Center Blast – use a countdown timer
• Phone Blitz
• Mass Text
• Team Communication – make sure it’s a big deal!
• Website
  • Special Banner – deadline clearly marketed?
  • Floor Plan Specials
• Is the deadline clear for your special?
• Update prices