Hot Leads

Modified on Fri, 25 Apr at 4:34 PM

Purpose (Why we do this):

Consistently tracking our Hot Leads gives us the opportunity to keep a pulse on our most likely to lease prospects.

Policy (What you're supposed to do):

A Hot Lead is a prospect that is likely to close by signing a lease. This can include Partially Completed applicants, Lease Stage applicants, those that toured this week, those who clicked on application link in Message Center, roommates that have signed, etc.

Discuss current Hot Leads and needed follow-up daily as a leasing team to ensure we are giving a CTA. Delegating these leads among the leasing team will ensure daily urgency is being created.

Procedure (HRA Way!):

There are several options for implementing a Hot Lead Tracker. Whether your team tracks Hot Leads on a physical sheet, Teams chat, Trello, or another spreadsheet/document, we want to focus on urgency efforts and closing the sale. Switch follow-up tactics and contact hot leads every day for a better chance of getting in contact. If someone has a guarantor or requested roommates listed, reach out to them directly to let them know their next steps.

Keep your team on the same page with wording for your current special and urgency tactics. Remember to advertise total amount of savings and your deadline. Track current availability daily so your team knows what apartments to offer. Delegate marketing efforts such as social media posts, outreach marketing, digital marketing, GMB, and Message Center.

Print the attached Hot Leads Sheet to use as a physical daily tracker or utilize the Hot Leads Checklist template in Canva in the Horizon Essentials folder.

Resources: