Horizon Social Media Playbook

This quarterly playbook is designed to help you create a cohesive and strategic social media plan.
Each month features a content calendar, key dates, resident events, social media giveaways, and
sample posts. 

Use this as a guide of suggestions, and add in posts that are unique to your community. 

Each month contains a goal and a challenge. The goals are essential posts that can be created by
anyone. The challenge is meant to push your skills to learn a new or more complicated technique.
If you have any ideas, questions, or concerns, please reach out to creative@horizonra.com. 

Resources:

• Horizon Student Social Media Playbook 2025 - Q3
• Horizon Residential Social Media Playbook 2025 - Q3 

Previous Social Media Playbooks:

• Horizon-Student Social Media Playbook Q1
• Horizon-Residentail Social Media Playbook Q1 
• Horizon-Student Social Media Playbook CL202303 Q2
• Horizon-Residential Social Media Playbook CL202304 Q2
• Horizon-Student Social Media Playbook CL202306 (3) Q3
• Horizon-Residentail Social Media Playbook CL202306 Q3
• Horizon-Student Social Media Playbook 2023Q4
• Horizon-Residential Social Media Playbook 2023Q4
• Horizon-Student SMP 2024Q1
• Horizon-Residential SMP Q1
• Horizon-Residential SMP Q2 2
• Horizon-Student SMP Q2 1
• Horizon-Student SMP 2024 Q3 Zip