This quarterly playbook is designed to help you create a cohesive and strategic social media plan.
Each month features a content calendar, key dates, resident events, social media giveaways, and
sample posts.
Use this as a guide of suggestions, and add in posts that are unique to your community.
Each month contains a goal and a challenge. The goals are essential posts that can be created by
anyone. The challenge is meant to push your skills to learn a new or more complicated technique.
If you have any ideas, questions, or concerns, please reach out to creative@horizonra.com.
Resources:
Previous Social Media Playbooks:
- Horizon-Student Social Media Playbook Q1
- Horizon-Residentail Social Media Playbook Q1
- Horizon-Student Social Media Playbook CL202303 Q2
- Horizon-Residential Social Media Playbook CL202304 Q2
- Horizon-Student Social Media Playbook CL202306 (3) Q3
- Horizon-Residentail Social Media Playbook CL202306 Q3
- Horizon-Student Social Media Playbook 2023Q4
- Horizon-Residential Social Media Playbook 2023Q4
- Horizon-Student SMP 2024Q1
- Horizon-Residential SMP Q1
- Horizon-Residential SMP Q2 2
- Horizon-Student SMP Q2 1
- Horizon-Student SMP 2024 Q3 Zip
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