Housing Fair Plan

The Horizon Housing Fair Plan is a workbook designed to help you strategically plan for your upcoming Housing Fair. Print out the Housing Fair timeline, fill in the dates, and start planning!

When planning your Housing Fair, factor in the time it takes to order swag and plan your theme. This event is the time for us to show off our Market Leadership to future residents and competitors.

You can find POP/campaigns, including printable flyers, posters, stickers, and social media in Canva. You can also find t-shirts and swag available for order in the Creative Portal. If you don't find the swag item or signage you are looking for, submit a custom design request. There are email templates in Entrata Message Center. 

If you have any questions or suggestions for this workbook, please reach out to training@horizonra.com.

Housing Fair Date: _________________

4-6 Weeks Before: _________________

Review your budget 

Plan theme

Order banners

Order branded tablecloth

Order T-shirts

Order collateral supplies

Verify what the university will supply

1-2 Weeks Before: _________________

Create flyer handouts 

Create labels/stickers

Draft email campaign

Plan Open House (for after the Housing Fair)

Request digital guest card from Marketing@horizonra.com or create your Microsoft Forms or Google Survey 

Week Of: _________________

Send email to prospects that you’ll be at the Housing Fair

• Invite them to your Open House event

Stuff swag bags and prep collateral supplies

Test digital guest card

Charge iPads

Create QR code POP 

Wash/iron team shirts and tablecloths 

Establish a timeline (Carpool, packing, lunch, clean up)

Day of Housing Fair: _________________

Prep team

Blow up balloons

Pack/unpack materials

Setup table

Take video/picture content to share on social

Post Housing Fair: _________________

Send message center to new leads

Post photos and videos to social media

Write evaluation – SWOTS with the team, what do you want to do differently next year?

                              PACKING LIST EXAMPLE

Click Here to watch the Housing Fairs Skills Lab! 

Resources:

• Housing Fair Plan