Price - Special Change Checklist

DIGITAL MARKETING:

• Property website - Floor Plan Specials
• Property website - Special Banner/Website Ad
• Property Website - Respage Chatbot (if applicable)
• Message Center Email Blast
• Message Center Text Blast
• Social Media post

ON-SITE:

• Lease/Renewal Offers: Cancel existing offers/lease agreements and regenerate with new specials
• POP Updates
  • Office
  • Model
  • Mail Room
• Light Board (if applicable)
• Resident Calendar
• Study Room or white boards
• Package Stickers
• Call Blitz to Residents/Prospects/Guarantors

TEAM COMMUNICATION:

• Announce changes in a consistent place (Teams, Email, Board)
• Update Lease Tracker (if applicable)

Resource:

• Special Launch Workflow
• Special/Price Change Checklist Printable