Digital Marketing & Website Checklist

Purpose (Why we do this):

Websites and ILSs are an important part of the prospect's engagement with our product. This is often their first interaction with us, therefore information must always be up to date. 

Protocol:

Please follow the steps below to update each touchpoint of your property website and digital presence. Note that some items are required to be active, regardless of current specials/availability. See the attachments at the bottom of this article for more resources. 

Floor Plan Special / ILS Special (feeds from here to Apts.com, Zillow, Rent.com, Rentable, etc.)

• Workflow:

  • Setup > Properties > Select property > Pricing > Specials 

• Frequency: 

  • Weekly or as specials change. 

  • Not necessary if there is no active special
• ILS (Internet Listing Service) API Feed
  • Please note that specials set up in Entrata under Pricing > Specials will pull over to any ILSs that are currently set up on an API feed. A start and end date must be entered, and the setting must be applied to "Entire Property."

• Video: 

  • Updating Floor Plan Special - Student 

  • Updating Floor Plan Special - Conventional
• Step-by-Step in Pictures: 
  • Conventional Process 
  • Student Process 

Special Banner aka Website Ad

• Workflow:

  • Visit Setup > Websites > Select property > Website Ads > Ads > Ad Runs

• Frequency: 

  • Weekly or as specials change. Even if there is no special to advertise, please update to reflect urgency messaging. 

• Video: 

  • Website Ads Tutorial

• Step-by-Step in Pictures:
  
  • Adding Special Banner - Website Ad to your Property Website

Chatbot/Respage

• Workflow:

  • Respage > Chatbot > Responses > Special Offers > Edit > enter special and offer range > Add Offer > Save

• Frequency: 

  • Weekly or as specials change.

  • Not necessary if there is no active special

• Video: 

  • Respage Chatbot Special Tutorial
    

• Step-by-Step in Pictures: 

  • Updating Chatbot Specials 

Floor Plan Media/Sold Out Floor Plan Banner (Not Required)

• Workflow:

  • Setup > Properties > Select property > Property > Floor Plans & Units > Select Floor Plan > Edit Floor Plan Media

  • Create image from Canva templates. 

• Frequency: 

  • As Floor Plans sell out or are down to the last few spaces. 

  • Not necessary if there is no active special.

• Video: 

  • Floor Plan Media Banner Tutorial

Resources:

• Horizon's Digital Marketing Checklist 
• Digital Marketing Checklist 
• Digital Marketing Assessment