Purpose (why we do this):
Cricut machines are used by on-site teams to create POP's in unexpected area's and increase branding throughout the community.
Policy (what you're supposed to do):
Cricut is a die-cutting machine that allows you to cut over 100 materials including paper, vinyl, fabric, sticker paper, and cardstock. It also works with markers to create handwritten notes. We recommend at least one Cricut machine per market.
Procedure (HRA way!):
Use your Cricut to create and expand on your brand. Here are some location and messaging ideas:
Placement:
- Fitness Center
- Mirrors
- Doors
- Walls
- Tanning room
- Leasing Office
- Windows
- Entry Doors
- Office Doors
- Resident Calendar
- Bathroom Mirror
- Bathroom Stall
- Model Apartment
- Entry Door
- Bedroom Door
- Walls
- Washer & Dryer
- Bathroom Mirror
- Bathtub / Shower
- Refrigerator (inside & outside)
Messaging Ideas:
- Logos: golf carts, trash bins, pool deck, etc..
- Renewal Specials
- Leasing Specials
- Motivational Quotes
- Resident Events
- Seasonal / Holiday Specials
- "Reasons To Live Here" Campaign
- "Picture Yourself At Home" Mirror Campaign
Helpful tips:
Download fonts from the Creative Portal and upload to Cricut Design Space.
Cricut-friendly file formats (if you are creating in Canva and uploading to Cricut): .svg, .jpg, .png, .bmp, .gif, .dxf
Resources:
- Cricut website: www.cricut.com
- Cricut Design Space: design.cricut.com
- Vinyl for Cricut (that sticks on walls): www.vinyldisorder.com
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