PRS (Property Reinforcement & Support) Policy

Purpose (Why we do this):

There are 3 reasons why a property is added to the PRS (Property Reinforcement and Support) List: 1. Market conditions, significant increase in beds to the market or an over-saturated market, 2. Management and operational, time to establish new team members, and 3. Incidental, such as a fire or natural threat. When a regional manager or one of the partners identifies that one or more of these reasons are occurring, then the property is added to either a “Hands-Off” or “Hands-On” support list. This allows Horizon's Training & Development Team and Marketing to offer support as needed to the property.

The ultimate goal of the PRS List is to resolve the identified problem and graduate the property off of the list once it has been stabilized.

Policy (What you're supposed to do):

PRS Hands-On List – When a property is added to the hands-on list, the Training and Marketing teams will be offering additional support to ensure the team has time to focus on leasing and responsibilities need to overcome the situation. The site is still responsible for auditing all areas of the property and operations.

TEAM & Marketing Support:

• Update the property website pop-up and banner.
• Update ILS special communication.
• Send Message Center communication regarding current specials to residents and prospects.

PRS Hands-Off List – If a property is added to the hands-off list, the site will be responsible for normal operations (updating website, ILS’s, and special communication). The Training and Marketing teams will continue to support the site through audits and training.

Whether your property is hands-on  or hands-off, we will expect the following:

• Time scheduled for training or support calls.
• Timely responses to Training and Marketing teams.
• Communicate and request additional training/support that has not been offered.

Procedure (HRA Way!):

PRS properties will be required to attend calls and training each week with TEAM and/or Marketing. These calls will include but are not limited to the following: marketing strategy, operations protocol, leasing standards, and Horizon tools/resources.

The PRS property (whether hands-off or hands-on) will be responsible for updating the PRS Checklist on a daily and weekly basis. This checklist provides a list of HRA standards of operation, but it is required as a tool to present to the regional manager and partners to show the site is adhering to standards.

If requested by the Regional Manager, the PRS Checklist is to be turned in to the Training Team, Marketing Team, Regional Manager, and Christine Turner each Friday. 

Resource:

• PRS Site + Support Team Checklist