Brand Elements

Purpose (why we do this):

Property appearance is important! Horizon properties are the best — every day in every way. Marketing collateral is no exception! At Horizon, we strive to ensure that all properties have widespread brand recognition by utilizing their brand elements across all platforms, thus increasing customer retention.

Policy (what you're supposed to do):

Utilize brand elements whenever the opportunity arises. This can include anything from a social media post, to banners, magazine ads, or your letterhead.

Procedure (HRA way!):

Creative Portal: Log into the Source and select Creative Portal from the drop down menu, then click on Customizable Templates at the top of the page. Locate the Brand Elements category. Here you will find fonts, logos, and brand guidelines for your property.

SharePoint: Log into your SharePoint account. From there, select the Docs link at the top of the page. Here you can find photos, floor plans, fonts, logos, and brand guidelines for your property.