Purpose (Why we do this):
Horizon uses different marketing messages depending on factors such as the product, market, demographics, and timing to reach a lease-up goal for new developments.
Policy (What you're supposed to do):
Match the messaging to the desired outcome.
Procedure (HRA Way!):
Some examples of campaigns for new developments:
- Be the first
Rhyme it! "No previous renter; be the first to enter" - New apartments, new amenities, same professional management
New apartments, new amenities, same [college] life
New technology, new network, same connections - The latest and greatest from [Coug Housing, etc.]
See the article on Campaign Ideas - Preleasing for additional inspiration. Happy leasing!
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