Campaign Ideas - Preleasing

Purpose (why we do this):

HRA uses different marketing messages depending on the season, local market, and desired sales goal.

Policy (what you're supposed to do)

Change attracts attention. Switch up your marketing messages!

Procedure (HRA way!):

General

• Time is running out
• Your home awaits you at [PROPERTY]
• Reserve your spot at [PROPERTY] while availability lasts
• Don’t miss out on [PROMOTION]
• $[X] moves you in
• Capitalize on $[X] in savings
• Home is where the [AMENITY] is
• This could be you
• Don’t just visit, live it
• We might not be your first stop, but we will be your last
• Life just got better
• Love where you live
• Live the [PROPERTY] life
• Upgrade your lifestyle
• Take your living experience to the next level
• [X] lives here. So should you
• Live your best life at [PROPERTY]
• Find your Oasis
• Good vibes at [PROPERTY]
• Live like a [X]
• Life is sweet at [PROPERTY]
• Sign & Save
• Pool – Dive right in
• Look & lease
• There’s no place like [PROPERTY]
• Live life better
• Elevate your lifestyle
• Why live anywhere else? Your future home awaits
• You've tried the rest. Now try the best!
• [X PEOPLE] choose [PROPERTY], so should you
• Apartment living at its finest
• Stop waiting, start living
• Live the lifestyle you deserve
• Looking for a sign? Here it is
• Take a tour and score

SEASONAL

• Spring
  • Spring into savings
  • Spring into luxury living
  • Spring into action
• Summer
  • Summer of savings
• Fall
  • Fall into savings
  • It’s fall about you
  • Don’t fall behind
• Winter
  • Warm up with our hot specials
  • Lease today before the specials melt away
  • There’s snowbody like you

HOLIDAYS

• Labor Day
  • Move-in special
• New Years
  • New year, new you
• Black Friday
  • Prices slashed
  • Lowest rates of the year
• Valentine’s Day
  • Fall in love with [PROPERTY]

POP CULTURE

• FOMO no more!
• Dating Apps – Meet your match
• Dating Apps – We super like you too
• Mr. Rogers – Won’t you be our neighbor?
• Tour de France – Le Tour de [PROPERTY]
• Las Vegas – Viva La [PROPERTY]
• Las Vegas – Welcome to fabulous [PROPERTY]
• Treat yo’ self
• YOLO – why not live at [PROPERTY]

VIDEO GAMES

• Pacman – Don’t wakka way
• Tetris – You’re a good fit here

DIGITAL DISTRIBUTION

• [X} Spots remaining